View Full Version : How to buy happiness - Giáo sư Michael Norton

27-06-2013, 05:28 PM
Harvard Business School professor Michael Norton shares fascinating research on how money can, indeed buy happiness -- when you don't spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.


27-06-2013, 05:31 PM
Harvard Business School professor Michael Norton's counterintuitive talk challenges the way we think about money. If you think money can't buy happiness, maybe you're not spending it right.


27-06-2013, 05:34 PM
Dr. Michael Norton shares his research from behavioral economics about ways to spend money to increase happiness. Hint: it is not about buying more for ourselves...


27-06-2013, 05:36 PM
Michael I. Norton is an Associate Professor of Business Administration in the Marketing Unit and Marvin Bower Fellow at the Harvard Business School. His research can be grouped into two broad areas. First, he explores the effects of social norms on people's attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. Second, he investigates how time, labor, and money impacts how people come to value things.